“For this outcome, we would have signed up in advance. Thank you very much for your advice and support during this crisis. Without your help, we wouldn’t have succeeded.”
A large retailer
Charly Crisis Comms
Charly Crisis Comms
Your partner in crisis communication
The question isn’t if a crisis could strike your organization, but what to do when it does. The sooner you start pulling the communications strings, the better.
Charly Crisis Comms is the agency for advice and support in all aspects of crisis comms. Both before as during a crisis.
Charly Crisis Comms
Our services in crisis communication
Charly Crisis Comms is ready to help you before and during a crisis situation with:
- (Social) media monitoring
- Proactive crisis communication plan (including risk analysis, stakeholder mapping, messaging, and communication tools)
- Crisis management: 24/7 advice and support during a crisis
- Crisis media training
- Crisis simulation
- Course on crisis communication
Read below to learn more about our experience, references, and tools in crisis communication.
Charly Crisis Comms
Our experience in crisis communication
At Charly PR, we have successfully managed crisis communication for the following actual and potential crises, both for existing and new clients.
Employer issues:
- Reorganization / restructuring / layoffs (in Belgium according to the Renault Law)
- Strike / union action
- Internal personnel problem
- Unacceptable behavior
- Conflict
- Workplace accident
Product/service issues:
- Health incident with product
- Product recall
- Negative review
- Sensitive price increase
- Shrinkflation
Process related issues:
- Data breach
- Compliance breach
- Cyber attack
- Threatening government decission
Environmental issues:
- Explosion
- Threatening environmental damage around a factory
- PFAS
“Your team worked quickly and thoroughly, always asking the right questions. Your communication advice achieved exactly what we needed: we are finally being heard by the decision-makers.”
Jonas Veys from Political Intelligence, the PA-agency of the photography industry
“In this difficult period, where our DNA as an open and transparent company was put to the test, it was reassuring to be able to rely on your professional crisis management advice and to know that you were ready to assist.”
A large international software company
Charly Crisis Comms
Our tools for crisis communication
At Charly PR, we have numerous tools to optimally assist our clients in crisis communication and crisis management:
(Social) Media Monitoring:
To quickly track potential issues or crises on (social) media, we use tools like Belga Press, Meltwater, Auxipress and Media Info Groep. If desired, we can also work with your in-house tools.
Crisis Simulation:
(Social) media simulation platform:
To make the experience during a crisis simulation as realistic as possible, we use a dynamic (social) media simulation platform. During the crisis exercise, live messages appear on (social) media. This allows teams to better manage the crisis, do live monitoring, analyze, and decide when and how to respond.
Crisis simulation platform:
This platform is connected to the (social) media simulation platform. It centralizes everything that happens or is needed for crisis management. There is also a space where you can email and chat, collaborate on statements and other communication tools, and store them. This way, each team works in its own environment during a crisis exercise, and everyone can easily and in real-time access everything from anywhere.
Would you like to know more about our crisis simulations? Check our page or read our blog about the latest internal crisis simulation.
Spokesperson:
Through a central crisis communication platform, you get an overview of all potential issues plotted within your organization. For each issue, you can store key messages, statements, and Q&As. This way, your spokespersons can quickly access the right messages for each topic at any time.