Wise chooses Charly PR
Charly PR, the Benelux agency for corporate and consumer communications, has welcomed international payments company Wise as a new client in Belgium. Wise builds the best way to move and manage the world’s money.
With Wise Account and Wise Business, people and businesses can hold 40 different currencies, move money between countries and spend money abroad. Large companies and banks also use Wise technology; an entirely new network for the world’s money. Charly PR will reinforce their 'money without borders' mission with strategic PR.
"The great results of our first PR campaign together convinced us to engage into a long-term partnership with Charly PR."
Amelia Spragg, Audio-Technica Europe
Anaïs Aghezzaf, PR Manager at Wise: "In February, we launched a communication campaign together with Charly PR, based on local research. We raised awareness among Belgian consumers and businesses about how much money they were losing on hidden fees in international payments in 2023. Thanks to Charly PR's wide media network and strong storytelling skills, we scored several clippings and even an interview in HLN. This great result and the high level of satisfaction convinced us to engage into a long-term partnership with Charly PR."
Build brand awareness
Karolien Hessels, managing director Benelux at Charly PR: "We are very happy to work with Wise to strengthen their 'money without borders' mission in our region through PR and strategic communication campaigns. We fully support their idea that moving and managing money, no matter where you are in the world, should be transparent and affordable. Together with Wise, we want to make a change in a sustainable way through research, thought leadership and multi-channel communication campaigns. After a successful first campaign, we are super excited to help build Wise's brand awareness and mission in Belgium in the long term."