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"How well do you know Brussels?" - activation
"How well do you know Brussels?" - activation
New cycling app all over the media
Announcing the launch of their cycling app big time in the Dutch press: Toertje had the dream, we made it come true. And how!
More than 30 publications (including premium lifestyle magazine Linda.) wrote about it. And their readers downloaded the app en masse.
Read the full story below.
"The Charly PR team knew exactly which media to approach and worked hard to raise our profile in different media - very happy with the results!"
Sander Frans, Co-Founder
CHALLENGE
Launch in the spotlight
Toertje launched a cycling app that makes it easier and more fun to ride a bike. Giving that launch a big push in the Dutch press, that’s where we came in...
APPROACH
Strong story and lobby
The basis was a strong press release for lifestyle, cycling and daily media. With that story under our belts, we did a targeted lobby for interviews with the founder of Toertje and various of its ambassadors. To give it an extra hook, we timed it all around "Bike to Work Day”.
IMPACT
30+ clippings, 25.000+ downloads
More than 30 publications covered the app launch. With a good mix of general (including Algemeen Dagblad in print), lifestyle (including this interview in LINDA.) and vertical media (iCulture, Bicycling, Wielrenner).
Soon 25,000+ people had downloaded the app. And so - icing on the cake - we also made our contribution to a healthier Netherlands.
Sander Frans, Co-Founder of Tourtje: "We’re very charmed by Charly PR's approach to launching Toertje. People don't exercise enough and don't think enough about sustainable transportation. Our app wants to do something about that, and thanks to Charly PR that message got loads of attention. Their team knew exactly which media to approach and worked hard to raise our profile in different media - very happy with the results!"
