GO Sharing
Launching a new mobility player
Launching a new mobility player
Thought leader in prevention
In Charly PR, IDEWE found a sparring partner that was able to quickly translate their very broad subject matter into strong, newsworthy stories. Our PR agency generated more and better visibility. As a result, apart from being the biggest external prevention service in Belgium, IDEWE has also been the absolute thought leader in its industry for several years now.
“We greatly appreciate the proactive way in which Charly PR collaborates with us. Their enthusiastic support and valuable advice are a cornerstone of our PR success.”
Elke Vanhorebeek, sales & marketing director at IDEWE
CHALLENGE
Capture the wide prevention universe
Late 2019: external prevention service IDEWE is looking for a PR agency to increase its visibility in the media and to be seen as a thought leader in their field. What would make them really happy: getting into broadcast media as well!
Additional challenge: to quickly grasp the complex and diverse IDEWE subject matter and translate it into strong stories.
APPROACH
Seize proactive and reactive opps
To truly put IDEWE forward as a thought leader, we create both proactive and reactive media opportunities for the CEO and other experts. Proactively, we look at how to turn IDEWE's extensive subject matter, expertise and core values into newsworthy stories.
Reactively, we monitor the media on a daily basis to be able to quickly ‘hijack’ current events. Through our extensive media network, we bring the right stories to the right journalists. In the form of opinion pieces, press releases, interviews or sometimes just a quote.
We also capture the earned awareness we’ve created for lead generation through strong owned content.
RESULT
The No1 source for media
Flash-forward to 2024: for years now, IDEWE is the absolute thought leader in prevention and employee well-being, thanks to a continuous flow of quality coverage in newspapers, lifestyle media, trade media and broadcast. Journalists know where to find us for newsworthy opinions, expertise and figures in a wide variety of employee-related domains like health, re-integration after illness, bullying, deconnection, safety, sexual harassment and hybrid working.
